A former executive with PBS and CTV, Daniel is a leading Web marketing and content expert who has helped fuel the explosive growth of CrossFit, Precision Nutrition, well known authors, and a billion dollar investment firm.
Daniel creates growth through innovation by using copywriting and web marketing techniques, previously available only to large corporations with big budgets. He helps entrepreneurs, start-ups and home business professionals find new customers online.
Daniel’s ability to recognize a company’s SEO (Search Engine Optimization) weaknesses helps clients go from obscurity online to a higher profile in their specialized fields.
Using his writing and social media marketing techniques, Daniel connects his clients to the ever growing list of people who browse online for goods and services before ordering online, picking up the phone to place an order, or walking in the door of a store to make a purchase.
Daniel has an impressive track record of success for his clients:
- Recruiting more than 100,000 Facebook fans for a leading fitness company
- Increasing sales by over 20 per cent for a nutrition consultant
- Developed a social media campaign that matched demographic characteristics of existing clients to attract new customers that generated increased sales.
Daniel used his exceptional SEO, editorial, capacity-building and business skills to launch 25 online magazines, including Variety and Broadcasting & Cable. He spun off two for-profit companies from non-profits. He launched online learning programs for PBS, the US public broadcaster.
Daniel is a graduate of the prestigious Poynter Institute for Media Studies. He was news director at Montreal’s CTV affiliate where he produced Montreal’s number one English language evening newscasts. He increased ratings by 11 per cent and profitability by 34 per cent.
Daniel is the recipient of numerous journalism awards and was named an outstanding person of the 20th Century by The International Biographical Centre in Cambridge, England.
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